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Original Title:	The Power of Habit
ISBN:	1400069289 (ISBN13: 9781400069286)
Edition Language:	English URL http://www.thepowerofhabit.com
Literary Awards:	Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012), Goodreads Choice Award Nominee for Nonfiction (2012)

The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg

Hardcover | Pages: 375 pages

Rating: 4.1 | 300440 Users | 15587 Reviews

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Title	:	The Power of Habit: Why We Do What We Do in Life and Business
Author	:	Charles Duhigg
Book Format	:	Hardcover
Book Edition	:	First Edition
Pages	:	Pages: 375 pages
Published	:	February 28th 2012 by Random House
Categories	:	Nonfiction. Psychology. Self Help. Business. Personal Development. Science. Productivity

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A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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Ratings: 4.1 From 300440 Users | 15587 Reviews

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How do some of us wake up for 6 a.m. jogs every day? What leads people to develop gambling addictions? Why do people brush their teeth every day while never remembering to wear sunscreen? Charles Duhigg answers these questions and more in The Power of Habit, a well-researched book on what motivates us to make the decisions we do in everyday life and in business.Duhigg's background as a reporter shows in this book. He does a good job of stringing together a wide variety of topics to fit his

The Power of Habit, Charles Duhigg The Power of Habit: Why We Do What We Do in Life and Business is a book by Charles Duhigg, a New York Times reporter, published in February 2012 by Random House. The Habit loop is a neurological pattern that governs any habit. It consists of three elements: a cue, a routine, and a reward. Understanding these components can help in understanding how to change bad habits or form good ones. The habit loop is always started with a cue, a trigger that transfers the

I need to start with the obvious this guy is one of those writers. One of those writers that make you want to track him down and hurt him. And not just him, maybe even his pets too. He assumes you are as thick as dog-shit and that you wont get what it is he is talking about unless he makes it painfully (PAINFULLY) clear. He has missed his calling. He really should have gone into the self-help book market lets face it, assuming your readers are dumb in that market is just responding to reality.

This was an interesting collection of research about habits and routines. The book felt Gladwellian in that it combined a variety of case studies while arguing a central theme, just as Malcolm Gladwell tends to do in his books. I think my favorite sections were the ones on Starbucks' training programs, Procter & Gamble's attempts to market Febreze, the safety record at Alcoa, the applications of Hit Song Science, and the historic Montgomery bus boycott of 1955. The overall theme is about how

Judging from the prologue of The Power of Habit: Why We Do What We Do in Life and Business, the first thing necessary in modifying ones behavior is to note the actual components of that behavior. The author cites a visit with a military officer in charge of normalizing a village (Kufa) in Iraq. The officer started by observing video of how riots began and noticed that the trouble usually broke out after people had milled around for a while and food trucks and spectators arrived. He changed the

I feel like Ive just climbed Mt. Rainier. Why you ask? I finished a non-fiction book!So, I started this climbing excursion because I have bad habits. We all do most of the time. My bad habits are eating unhealthy food, drinking too much wine, not getting enough exercise or procrastinating at work. My hubby and I thought, lets figure out WHY since we both have bad habits we want to stop. We started this buddy read in February. February?! And you're just finishing it? Now dont let that sway you

If you are looking for a how-to book, in the strict sense this isn't it. But if you want to change your habits you can glean how to do so from the main text, and Duhigg provides specific hints in an appendix. Duhigg does tell us how habits form without our awareness (every habit follows the pattern of cue-response-reward loops with cravings--expectations of the reward--thrown into the mix) and why they form (the brain's method of saving effort by turning any routine into an unthought habit) and